<aside> 🐌
Escargot · New York City · $100K–$150K + Equity + Benefits
</aside>
Escargot exists because one co-founder pitched the other on a greeting card company five times over five years — and got rejected every single time. Then in 2025, while every founder they knew was racing to build AI agents and B2B SaaS, they finally said yes. To a paper company.
Here's why: We're living through a moment where people are craving something real. Vinyl is up. Disposable cameras are back. Run clubs are everywhere. And yet the way we show up for the people we actually care about — birthdays, milestones, the random Tuesday "thinking of you" — is still a sad text with a balloon emoji. Or worse, nothing at all.
Escargot started with greeting cards, but that's just the wedge. We're building the infrastructure for how a new generation celebrates and connects — a platform that bridges digital convenience with physical meaning. We've raised $3M from South Park Commons, Wischoff Ventures, and Hannah Grey VC. We're a team of 5. Business Insider just wrote about us. And we need the person who will define what this brand sounds, looks, and feels like to the world.
We're hiring a Director of Social Content — though the title is flexible. We'd rather find the right person and figure out what to call them.
We need someone who can make greeting cards — and eventually a whole new category of human connection — the most interesting thing on someone's feed.
This is a creation-first role. You'll spend most of your time making things — concepting, shooting, editing, posting, iterating. But you're not just a content machine. You're sharp. You think about why something works, not just that it worked. You see connections between culture and brand that other people miss. You can build a narrative arc over months, not just chase whatever hit the For You page this morning.
We're looking for a creative partner, not just an executor. You'll have real creative autonomy — no approval committees, no week-long review cycles. That means your taste, your judgment, and your instincts matter more than anything on your resume.
<aside> 💡
Escargot needs to make people laugh AND cry. Not as a tagline — as the actual daily creative problem.
</aside>
We need someone who can be irreverent and sentimental in the same breath, without either feeling forced. Someone who understands that jokes should feel intentional and sentimentality should feel incidental.
<aside> 😏
The Cheeky Side
"Congrats on deleting your ex's number."
</aside>
<aside> 🥹
The Genuine Side
Helping someone send a card that makes their mom cry happy tears.
</aside>
That range — cheeky to genuine, often in the same piece of content — is the brand. You need to be able to hold both.
You're not selling cards. You're building a brand people want to follow because the content is genuinely good — entertaining, moving, culturally sharp. The cards sell themselves once people care about us. Your job is to make them care. To give you a sense of the creative canvas: we recently ran a series called Snail Mate where we paired two strangers to write blind letters to each other for 10 days. That's the kind of thinking we want more of — content franchises that are genuinely entertaining, not just marketing.
This isn't a "just make cool stuff" role. You need to think about why we're making something, how it fits into a larger brand narrative, and what it's building toward over months — not just whether it performs this week. You'll design the content system, not just fill it. You'll decide what Escargot's content universe looks like, what the recurring franchises are, how we show up differently on each platform, and why one idea is worth making and another isn't.